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Automotive industry players must invest in data management to protect and grow their relationships with customers. Use data from the consumer, the vehicle, the factory and beyond to maximize quality, increase customer satisfaction, improve brand loyalty and innovate. Big data is enabling the automotive industry to pace forward in several ways, such as enhancing the vehicle's safety, integrating advanced technologies such as iot.
Those automotive players who have the ambition & passion to excel, data analytics provides them an excellent opportunity to stand out from the crowd.
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