31+ Advantage Of Big Data Analytics Images. In fact, many are diving into the benefits of big data analytics. One of the big advantages of big data analytics systems that rely on machine learning is that they are excellent at detecting patterns and anomalies.
Big data analytics means the process of harnessing these large data sets to reveal hidden patterns, market trends, customer preferences, etc. Nowadays, the process of applying analytics to big data is found in bi platforms. For instance, in 2016 starbucks started using ai this offers a competitive advantage to the brands that are able to work faster and target their consumers.
Some fast food chains are using big data analytics.
• big data is similar to small data but bigger. More importantly, bda enables firms to understand their customers. It's essential to gain a competitive advantage and predict upcoming market trends. A thorough research with big data can bring the wow factor for your customers that you have been looking for a long time.